Spreading Happiness Through Food.
Suda’s's Mission
To spread happiness by providing the tastiest seasonings that turns ordinary everyday dishes into something completely delicious.
About Suda’s
Suda’s Seasoning was founded by Nelinda Prongprapa and is inspired by the Japanese rice seasoning or known as ‘furikake’. It began during her struggle with local food during her travels in 2010, as a tasty and way to add flavour and herbs to her meal. The idea has gathered momentum in the following decade, before becoming Suda’s Seasoning. The concept took off, transforming essences of classic traditional Thai dishes into the seasoning mix which is both delicious and convenient for busy modern lifestyles.
We expect to be expanding to International Markets; USA, Japan and EU over the next 12 months.
Our Story
Having perfected our recipes, production methods and intellectual property, we are now in a position to scale into various international markets. With our strong partnerships and support network we are determined to bring the happiness that Suda’s Seasoning provides to as many people as possible.
Challenges
Taking an idea from concept to early stage development and then to production and licensing, is a very steep learning curve for any startup. Through our partnerships we have been able to keep progressing and access the right help at various times.
How FCF helped us
FCF is very supportive and we have very much benefited from their mentoring and coaching, provided by various members of the team.
We are preparing for a fundraise and FCF have been providing helpful guidance and support with this by reviewing pitch decks, proposals and facilitating early stage introductions to potential investors.
The guidance that FCF provided was invaluable in guiding Suda’s progress at various stages. This as well as being able to access the other FCF Members to exchange views and the Supplier Network for help with various professional areas. With high demand for Suda’s products, the planned fundraise will play an important role in the expansion and scale up of production, sales, marketing and the team.
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